Packaging 2023

Willy’s Trio Pack


Willy’s, a brand deeply rooted in its family farm in Herefordshire, uses their expertise to create raw, unfiltered, and unpasteurised apple cider vinegar, enriched with a 300-year-old live mother culture.

The project goal was to introduce a package that allows customers to experience the full range of flavors offered by Willy’s apple cider vinegar. The design features a trio package that includes three distinct flavors, each visible through dedicated openings, allowing the natural colors of the vinegar to be showcased. The minimalist design is complemented by elements of plant life, reflecting the natural and organic essence of the product. The packaging not only highlights the authenticity and heritage of Willy’s cider vinegar but also enhances the aesthetic appeal, making it an attractive choice for customers seeking both quality and design excellence.

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Chew & Chill Exhibition Board