The first draft combined the usage of vibrant gradient colours. After the discussion with the team, they preferred more on a combination of line waves and a futuristic style that matched with the fair’s theme. The second version then comes up with the use of line waves in the design created a sense of movement and flow that is reminiscent of the digital world. It added a dynamic layer to the over-all design and further add- ed a modern and innovative touch to the design. Giving the brochure a sense of sophistication that perfectly reflected the complexity and rapid changing in digital art world.